4 years of STERNGLAS - A review & preview of what is still to come

4 years of STERNGLAS - A review & preview of what is still to come

We are celebrating our birthday! Unbelievable, 4 years have passed since we launched our first Kickstarter campaign - and founded our watch brand.

A lot has happened since then. Together we have experienced countless great moments and have gone through ups and downs. Full of joy and excitement about what is yet to come, we now look back on the past STERNGLAS year.

We were already able to celebrate a great milestone in February 2020, with our booth at the Inhorgenta trade fair. Our first own exhibition stand! And the effort was totally worth it. The stand was always well attended and the feedback was very positive. Many thanks!

Especially at the beginning of the year, things continued to go on all of a sudden. Two of our models received prestigious awards!

  • iF Design Award (Naos Automatik)
  • Red Dot Design Award (Zirkel)
  • Goldene Unruh (Naos Automatik)
  • Nominated for Inhorgenta Design Award (Zirkel)

Our new models in 2020

The launch of our model Hamburg followed. Our homage to our home town. Until today, the Hamburg is our most popular model we have ever released, together with our Naos.

After a very short time our Hamburg was already sold out. Of course, we immediately pulled out all the stops to make the model available again as soon as possible.
In the meantime, many STERNGLAS followers could enjoy the many great photos that the enthusiastic owners of the model shared with our community on Social Media. Many thanks for this!
Without a doubt, the Hamburg is your favorite timepiece of the year.

Besides the Hamburg, we have launched 8 more exciting models. Of particular note is the Zirkel Edition Bauhaus, which we had our community vote between different options when designing it. A community watch for the 101st anniversary of the Bauhaus design. The special edition was limited to 250 pieces and sold out within a very short time.

The Roncalli Edition also stands out in our current collection. In cooperation with the legendary Circus Theater Roncalli, a very special watch was created, limited to 999 pieces. Our first model with a moon phase. The position of the moon is indicated by the Roncalli logo. 

An overview of our new models in 2020

However, we were not spared from turbulence either. The year 2020 has so far been a special year that will face us all with unprecedented challenges. In the course of this, we have expanded our structures for working remotely and found ways to work together, even if not all employees are on site at the moment. For example, a product launch was celebrated via a virtual team meeting. And also, we did not miss out the obligatory drinks. ;-)

In the meantime, STERNGLAS no longer takes place exclusively online. Today, we are represented by 236 dealers in 5 countries. An unbelievable number, after all we only decided to take the step into the offline retailers world 1.5 years ago.

We are looking forward to another exciting year and can already tell you one thing: You can look forward to new and exciting models and we are sure there will be one or two surprises!

Best wishes from Hamburg,


Back to blog